Brand Development Strategy: 10 Essential Steps for Your Professional Services Firm
Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide). Not convinced? Consider what a professional services brand is.
What is Brand Development?
Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases.
The first phase is getting your brand strategy right and aligned with your business objectives.
Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.
Finally, there is the phase of strengthening your newly developed or updated brand.
Your brand development strategy is how you go about accomplishing these tasks. To make the task a bit easier, we’ve broken the brand development strategy into 10 steps.
Your Brand Defined
A professional services brand is best understood as your firm’s reputation and it’s visibility in the marketplace. The strength of your brand can be measured as Reputation X Visibility.
There is another important dimension of your brand as well: how relevant it is to your target client audience. More about that later…… Read The Full Article
